Crediexpo 2024 is a business and finance forum designed to connect entrepreneurs, executives, and investors through conferences, workshops, and networking experiences. Tasked with improving the registration experience, I redesigned key digital touchpoints to simplify navigation and streamline the ticket purchasing journey. By optimizing information architecture and reducing friction, the experience became more intuitive for attendees.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features like autofill and error validation.